The team announced late Friday that the average general ticket price will increase by 8.5 percent – from $72.47 to $78.66 – for the 2012 season according to Joseph Duarte of the Houston Chronicle.

Nearly all of the seating locations at 71,054-seat Reliant Stadium will have a price increase between $3 to $10.

The price change is the first for the Texans in two years and follows the first AFC South title and playoff win in team history.

John Schriever, the Texans’ vice-president of ticketing and event services, said the price increase is necessary for the team to generate revenues that “keep pace with our competition.”

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