Trust, belief and accountability form the crux of the message the Bucs' new staff will teach, Frank Schiano said during his introductory news conference according to the St. Petersburg-Times.

"Our team will be built around a humble, unselfish attitude of sacrifice,'' the former Rutgers coach said. "It's hard to find that in today's world, but that's how it will be.''

Schiano, 45, was chosen to replace Raheem Morris, who was fired after three seasons, including a 4-12 showing in 2011 that included losses in the team's final 10 games.

On the field, Schiano said he will emphasize great defense, winning the special teams battle and being a physical offensive football team that takes shots down the field.

"As long as you play great defense and win the kicking game,'' Schiano said, "that formula works.''

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